About Frog


We are a small British company dedicated to making cycling fun for children. We believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many kids' bikes on the market weigh nearly as much as the child!

The founders, Jerry and Shelley, are a couple who have 2 small children of their own – both keen cyclists. So they know something about what motivates children to get on their bikes! Since the first prototype arrived, the bikes have always been robustly tested by the children and all their friends. Frog is proud to be a family run and owned business. In fact, in 2017 we won the FSB & Worldpay family business of the year award for the south-east region. 


In 2013, we set about re-designing kids' bikes, creating a light but strong aluminium frame, and hand-picking components that offer a high performance without compromising the weight. Our bikes are now also much easier to pedal due to a unique crank design from the renowned bicycle engineer Dimitris Katsanis (of Team GB Olympic fame).  The new design reduces the Q-factor (the space between the pedals), allowing children to push more directly down when cycling, so converting more of their energy into motion. Only Frog applies this level of rigour to the design of kids' bikes.

We are constantly working on developments and improvements to our bikes, in line with ongoing scientific research at Brunel University, so that our bikes continue to lead the market in innovation and comfort for children. 


We sell bikes through independent bike stores throughout UK and mainland Europe, in US and Canada, South Africa, Hong Kong, and Japan, and directly to customers worldwide through this site. 


Our environment is an important factor in all the decisions we make as a business, from recycled packaging to generating our own electricity in the office. We have also developed the Leapfrog programme for second hand Frogs in the UK ... Anything to keep old bikes out of land-fill.


Since summer 2016, we have been assembling bikes in UK, in our own factory in south Wales. This is a really exciting development for Frog, and one which will help us be more responsive to the market, reduce our environmental footprint, and create jobs in the local economy.

In 2017, Frog Bikes Manufacturing won the Made in Wales Manufacturer of the Year award! This award was in recognition of excellence in manufacturing and an outstanding contribution made to the manufacturing sector. 

The Frog factory is also accredited to ISO9001:2015 & ISO14001:2015 standards. 

View the Frog Bikes range... FAQs